THE NEWSROOM
Inside VictoryLab
Stories, news, interviews and behind-the-scenes journalism from VictoryLab Music Group — South Sudan's independent label.
FEATURED
NEWS
AJIZZ Named Best Uprising Artist at the 2024 Jonglei Stars Awards
Recognition that years of late nights, mixtapes, and refusing to wait for permission have finally broken through.
VLMG Editorial•May 25, 20261 min read
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ARTIST STORIES
How 'Teleport' Took AJIZZ Across the Border
The story behind AJIZZ's first cross-continental collaboration with Nigerian singer M-Kaze — and what it signals for South Sudanese music.
VLMG Editorial•May 8, 20261 min read
ROLLOUTS
Wedding Songs as Cultural Strategy
Why we engineered an entire campaign around 'Bung Ë Nhiëër' and 'Piöu E Nyuc' — and what it taught us about scoring lifetime moments.
VLMG A&R•April 22, 20261 min read
INDUSTRY INSIGHTS
What We Actually Look For in an Artist
Submissions are open. Before you send, read this — it'll save us both time and might just get your demo to the top of the pile.
VictoryLab A&R Desk•March 14, 20261 min read
BEHIND THE SCENES
Inside the Making of 'LOML'
Three years on, AJIZZ's debut EP still defines the VLMG aesthetic. Here's the behind-the-scenes story.
VLMG Editorial•February 2, 20261 min read