Sound of
A Nation
Rising.
VictoryLab Music Group is the premier independent record label and artist management company building South Sudan's next generation of music stars — from Juba to the world.
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We don't just sign artists.
We build legacies.
VictoryLab Music Group exists to put South Sudanese sound on the global stage. We invest in talent, craft careers, and engineer cultural moments — from the studio to the streaming charts to the stage.
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Latest stories, news, interviews and behind-the-scenes journalism from VLMG.
AJIZZ Named Best Uprising Artist at the 2024 Jonglei Stars Awards
Recognition that years of late nights, mixtapes, and refusing to wait for permission have finally broken through.
How 'Teleport' Took AJIZZ Across the Border
The story behind AJIZZ's first cross-continental collaboration with Nigerian singer M-Kaze — and what it signals for South Sudanese music.
Wedding Songs as Cultural Strategy
Why we engineered an entire campaign around 'Bung Ë Nhiëër' and 'Piöu E Nyuc' — and what it taught us about scoring lifetime moments.
What We Actually Look For in an Artist
Submissions are open. Before you send, read this — it'll save us both time and might just get your demo to the top of the pile.
Are you the next?
We're scouting raw talent across South Sudan. Submit your music, book management services, or partner with the label.