Built in Juba. Heard everywhere.
VictoryLab Music Group is an independent record label and artist management company building South Sudan's next generation of music stars — from the studio to the streaming charts to the global stage.
VictoryLab was founded with one stubborn conviction: South Sudanese sound belongs on the world stage, and the artists making it shouldn't have to leave home to get there.
We're a full-service independent label — A&R, development, recording, distribution, marketing, and management — operating out of Juba with a network that reaches Lagos, Nairobi, London and beyond.
From AJIZZ's award-winning catalog to cross-border collaborations with names like M-Kaze, every release is engineered to be locally rooted and globally audible.
Work with VictoryLab
Sign with the label, book management services, or pitch a partnership. Every conversation starts with the music.